Ad Network Tracking Tokens

Server to Server (S2S) Postback URL Example: http://www.trkjmp.com/conv?v=UNIQUEID&c={clickid}&r=2.99

Token	Description
`{ad_id}`	Unique ID of the ad
`{adgroup_id}`	Unique ID of the ad group
`{bid}`	Cost (CPC)
`{campaign_id}`	Unique ID of the campaign
`{channel}`	Selected targetted channel (pops only)
`{click_id}`	Unique ID of the click/impression
`{country}`	Country name
`{creative_id}`	Unique ID of the ad creative
`{domain_id}`	Unique ID of the target domain
`{domain}`	Target domain URL
`{keyword_id}`	Unique ID of the bidded keyword
`{keyword}`	Bidded keyword
`{target}`	Target

50onRed.com

Notes: AdBucks does not support conversion tracking.

Token	Description
`{bannertag}`	Auto-genrated tag for banner ad
`{campaigntag}`	Campaign tag
`{height}`	Tag for the height of the ad spot (pixels)
`{month}`	Tag for the current month
`{site}`	Tag for the site where the ad is displayed
`{size}`	Tag for the height x width of the ad spot (pixels)
`{spottag}`	Tag for the page location where the ad is displayed
`{width}`	Tag for the width of the ad spot (pixels)
`{year}`	Tag for the current year

AdBucks.com

Server to Server (S2S) Postback URL Example: http://www.adcash.com/script/register_event.php?key=UNIQUEID&idform=UNIQUEID&campagne=UNIQUEID&cid={clickid }

Token	Description
`[campaign]`	Unique ID of the campaign
`[clickid]`	Unique ID of the click/impression
`[country]`	Country ID of the visitor
`[lang]`	Language of the visitor browser
`[time]`	Time in seconds (cache buster)
`[zone]`	Site ID of the target that sent the visitor

AdCash.com

Server to Server (S2S) Postback URL Example: http://conversions.adengage.com/serve/conversion/TRACKER_ID/CLICK_ID/

Notes:

Token	Description
`${ad}`	Unique ID of the ad group
`${country}`	ISO2 country code of visitor
`${image}`	Image ID
`${mobile}`	Mobile traffic yes/no (displays as 0 or 1)
`${site}`	Site ID
`${type}`	Ad type
`${zone}`	Zone ID

AdEngage.com

Notes:

Token	Description
${referurl}$	Referral URL (domain/string) of the view
`PARTNERID`	Partner ID that generated the view

AdOnNetwork.com

Server to Server (S2S) Postback URL Example: https://engine.4dsply.com/conversion.engine?s2sParam={insert_your_macro_here}

Notes:

Token	Description
`[CAMPAIGNNAME]`	Campaign name
`{BID}`	Bid ceiling
`{CHANNEL}`	Publisher channel
`{CITY}`	City of the visitor
`{COUNTRYCODE}`	Country of the visitor
`{CPV}`	Actual winning price of impression after bid
`{IPADDRESS}`	IP address of the visitor
`{MEDIAID}`	Creative unique ID
`{PLACEMENTID}`	Placement ID of the site target
`{PLACEMENTNAME}`	Placement name of the site target
`{RANDOMVAR}`	Random variable
`{RESOLUTION}`	Detected screen resolution of the visitor
`{S2SPARAM}`	Conversion tracking
`{SITEID}`	Publisher site ID
`{SIZE}`	Size of creative
`{SUBCHANNEL}`	Publisher sub channel
`{USERAGENT}`	Browser and device -OS, browser, what version

AdSupply.com

Server to Server (S2S) Postback URL Example: http://click.adwill.co/conversion?c1=[CLICKID]

Notes:

Token	Description
`{CLICKID}`	Unique ID of the click/impression

AdWill.co

Server to Server (S2S) Postback URL Example: https://api.adxpansion.com/v1/conversions/log?token=UNIQUEID&id={clickid}

Notes:

Token	Description
`{adgroupID}`	ID of the ad group
`{campaignID}`	ID of the campaign
`{carrier}`	Mobile carrier name
`{connectiontype}`	Connection type
`{country}`	2 character country code
`{creativeID}`	ID of the creative
`{date}`	Date of the traffic received
`{keyword}`	Keyword that triggered the ad displayed
`{transactionID}`	Only Server to Server conversion tracking Transaction ID that identifies the impression
`{zone}`	Zone ID where the ad is displayed

AdXpansion.com

Notes:

Token	Description
`{ad_id}`	Unique ID of the ad
`{bid}`	The real-time bid amount
`{campaign_id}`	Unique ID of the campaign
`{country}`	Country name of the visitor
`{hostname}`	Host name of the traffic source
`{timestamp}`	Timestamp of visitor (cache-breaker)

AdamoAds.com

Server to Server (S2S) Postback URL Example: http://api.adivity.com/conv.json?tid={clickid}

Notes:

Token	Description
`{APP_ID}`	Numeric ID (for Apple) or bundle name (for Google)
`{APP_NAME}`	App name that received the click
`{CAMPAIGN}`	Campaign name
`{CARRIER_NAME}`	Carrier name of visitor's device
`{CONVERSION_ID}`	Unique ID of the click
`{COUNTRY_CODE}`	Country code of the visitor
`{COUNTRY_NAME}`	Country name of the visitor
`{CREATIVE}`	Creative name of the ad
`{DEVICE_ID}`	Unique device ID of the visitor
`{DEVICE_OS_NAME}`	Operating system of the visitor
`{DEVICE_PLATFORM_ID}`	Platform specific ID of the vistor's device
`{EXCHANGE_NAME}`	Exchange name that received the click
`{GPS_LAT}`	Latitude cordinates of the visitor's device
`{GPS_LON}`	Longitude cordinates of the visitor's device
`{MANUFACTURER_NAME}`	Manufacturer of the visitor's device
`{MODEL_NAME}`	Model of the visitor's device
`{STATE_NAME}`	State name of the visitor
`{TIMESTAMP}`	Timestamp of the click
`{USER_IP}`	IP address of the visitor

Adivity.com

Server to Server (S2S) Postback URL Example: http://www.advconversion.com/ads-postback-conversiontrack/conversion/postBack.do?pbkey=UNIQUEID&pbsid={clickid}

Notes:

Token	Description
`<<ADVPBTOKEN>>`	Passes postback token
`<<AFFSUB>>`	Unique ID of the publisher (includes sub-partners for optimization)
`<<ECPC>>`	Cost per click/impression
`<<TERMS_HTML>>`	Acutal searched keyword/phrase of visitor
`<<TERMS_HTML_KW>>`	Bidded keyword

Advertise.com

Server to Server (S2S) Postback URL Example: http://ck.ads.affinity.com/cnv?hx=UNIQUEID&txnid={txnid}

Notes:

Token	Description
`{tsid}`	Traffic source ID of the publisher who sent the visitor

Affinity.com

Server to Server (S2S) Postback URL Example: http://api.airpush.com/track/?guid={clickid}

Notes:

Token	Description
`%androidid%`	Android device ID
`%campaignid%`	Unique ID of the campaign
`%carrier%`	Carrier name
`%city%`	City name
`%creativeid%`	Unique ID of the creative
`%d%`	IMEI (MD5 encrypted)
`%dapp%`	Unique ID of the app
`%device%`	Phone (device) model
`%framework%`	OS version of the device
`%guid%`	Unique ID of the click/impression (auto-generated)
`%ip%`	IP address of the device
`%manufacturer%`	Phone (device) manufacturer name
`%pubid%`	Unique advertiser ID or app developer
`%state%`	State name

AirPush.com

Server to Server (S2S) Postback URL Example: http://mdsp.avazutracking.net/tracking/s2s.php?subid={clickid}

Notes:

Token	Description
`{ad_size}`	Width and height of the ad
`{appstore_url}`	App store URL for an installed app
`{bundle_id}`	Application bundle or package name - intended to be a unique ID across exchanges
`{campaign_id}`	Unique ID for the campaign
`{campaign_name}`	Name of the campaign
`{carrier}`	Carrier name
`{category}`	IAB category of site or app
`{country}`	Country of visitor
`{creative_id}`	Unique ID for the creative
`{datetime}`	Date and time of RTB auction
`{device_model}`	Model of the device
`{device_vendor}`	Device vendor
`{exchange}`	Name of RTB exchange
`{gps}`	GPS coordinates
`{ip}`	IP address of visitor
`{md5_did}`	MD5 hashed device ID (e.g. IMEI, MEID, or ESN)
`{md5_dpid}`	MD5 hashed platform-specific ID (e.g. Android ID or UDID for iOS)
`{media}`	App or site
`{os_version}`	Device operating system version
`{os}`	Device operating system
`{publisher_id}`	ID of the publisher (seller)
`{publisher_name}`	Name of the publisher
`{sha1_did}`	SHA1 hashed device ID (e.g. IMEI, MEID, or ESN)
`{sha1_dpid}`	SHA1 hashed platform-specific ID (e.g. Android ID or UDID for iOS)
`{site_url}`	Domain of the site
`{source_id}`	ID of the site or app that the ad is being served on
`{source_name}`	Name for the site or app the ad is served on
`{subid}`	Unique ID of the click/impression
`{timestamp}`	UNIX timestamp of RTB auction
`{ua}`	Device user agent

Avazu.com

Notes:

Token	Description
`{country}`	Country name
`{domain}`	Target domain URL
`{keyword}`	Bidded keyword
`{target}`	Target

BevoMedia.com

Notes:

Token	Description
`{BV_ADNAME}`	Ad identifer of your ad
`{BV_CLICKID}`	Unique ID of the click/impression
`{BV_KEYWORD}`	Search term (if applicable)
`{BV_SRCID}`	Traffic source

Bidvertiser.com

Server to Server (S2S) Postback URL Example: Bing Ads uses Universal Event Tracking (UET). Please read their support documentation.

Notes:

Token	Description
`{AdGroupId}`	Adgroup ID that triggered the ad
`{AdId}`	Ad ID of the displayed ad
`{BidMatchType}`	Match type of the bid (<code>e=bidded exact</code> <code>p=bidded phrase</code> <code>b=bidded broad</code> <code>c=bidded content</code>)
`{CampaignId}`	Campaign ID that triggered the ad
`{Device}`	Device type of where the click came from <code>m=mobile</code> <code>t=tablet device</code> <code>c=desktop or laptop computer</code>)
`{IfContent:string}`	The string text (that you define) to the right of the colon if the ad is displayed on the content network
`{IfMobile:string}`	The string text (that you define) to the right of the colon if the ad is displayed on a mobile device
`{IfNative:string}`	The string text (that you define) to the right of the colon will be substituted into the URL if the ad is displayed as a native ad
`{IfSearch:string}`	The string text (that you define) to the right of the colon if the ad is displayed on the search network
`{MatchType}`	Match type that triggered the ad (<code>e=exact</code> <code>p=phrase</code> <code>b=broad</code> <code>c=content</code>)
`{OrderItemId}`	Keyword ID that triggered the display of the ad
`{ProductId}`	ID of the product that triggered the ad (Bing merchant center for product ads only)
`{QueryString}`	Search query text that the visitor entered
`{TargetId}`	Target ID of the keyword ("kwd") or remarketing list ("aud") that triggered the ad

Bing.com

Server to Server (S2S) Postback URL Example: http://api.buzzcity.net/vconvert.php?partnerid=UNIQUEID&clickcode={clickid}

Notes:

Token	Description
`{clickcode}`	Unique ID of the click/impression
`{pubid}`	Unique ID for the publisher
`{random}`	Substitutes a randomly generated value for the click
`{timestamp}`	Substitutes a unix time value associated with the click

BuzzCity.com

Server to Server (S2S) Postback URL Example: http://www.clickpapa.com/postback/{API_KEY}/

Notes:

Token	Description
`amount`	The amount of the sale you made (optional)
`campaign_id`	ID of the campaign that delivered the conversion
`conversion_id`	ID of the sale or conversion in your system (optional)
`creative_id`	ID of the creative where you made the conversion (optional)
`geo`	The 2 or 3 letter format of the country where the visitor came from
`sale_type`	Type of the sale - example: ppl (optional)
`zone_id`	ID of the spot where you made the conversion
`{BANNER_ID}`	Numerical ID of the banner
`{CAMP_ID}`	Numerical ID of the campaign
`{CARRIER_ID}`	ID of the mobile carrier
`{CLICK_ID}`	Unique ID for a click
`{COST}`	Cost of the click/impression in CPV
`{COUNTRY}`	ISO3 country code
`{IMAGEID}`	Numerical ID you set for the creative
`{IMAGELABEL}`	Label you set for the creative
`{IMAGENAME}`	Name you set for the creative
`{KEYWORD}`	Matched keywords in your campaign, separated by commas
`{LABEL}`	Same as {IMAGELABEL}
`{OS}`	Operating system targeted in short form
`{PLATFORM}`	Device platform the traffic came from - ( MOBILE/TABLET/DESKTOP/IPTV etc.)
`{PUB_ID}`	Publisher ID
`{RANDOM}`	A random number for cache busting
`{RESOLUTION}`	Screen resolution in a format like 1280x760
`{UNIXTIME}`	Current unix time in EPOCH
`{WIFI}`	Wifi traffic indicator (should be 1 if the user is not on a 3G/LTE or any kind of cellular network)
`{ZONE_ID}`	ID of the ad spot of the publisher

ClickPapa.com

Notes: Content.ad does not support conversion tracking.

Token	Description
`[adid]`	ID of the ad creative the visitor clicked on
`[cid]`	Campaign ID
`[did]`	Domain ID (site which the visitor came from)

Content.ad

Server to Server (S2S) Postback URL Example: http://win.crwd.io/convert/{clickid}

Token	Description
`{{{ad_id}}}`	Unique ID of the ad
`{{{ad_name}}}`	Name of the campaign
`{{{app}}}`	Name of the app
`{{{bidhash}}}`	Unique ID of the click/impression
`{{{carrier}}}`	Carrier name
`{{{category}}}`	IAB category of site or app
`{{{country}}}`	Country name of the visitor
`{{{creative_id}}}`	Unique ID of the ad creative
`{{{device}}}`	Device name of the visitor
`{{{idfa}}}`	iOS user IDFA
`{{{ip}}}`	IP address of the visitor
`{{{media}}}`	Media type (site or app)
`{{{os_version}}}`	Operating system version of the device
`{{{os}}}`	Operating system of the device
`{{{placement}}}`	Name of site or app where ad is displayed
`{{{site}}}`	Name of the site
`{{{subcategory}}}`	IAB subcategory of the site or app
`{{{ua}}}`	User agent

Decisive.is

Token	Description
`$esc.url($matched.categoryName)`	Matched category target
`$esc.url($matched.url)`	Actual matched URL of the target
`$esc.url($query.keyword)`	Keyword that triggered the ad creative
`$esc.url($query.url)`	Target URL
`${query.trafficProvider.key}`	Traffic source that carried the traffic provider

DirectCPV.com

Token	Description
`{bid}`	Bid (Cost)
`{browser}`	Browser of the visitor
`{campaignName}`	Campaign name
`{city}`	City name of the visitor
`{countryCode}`	Country code of the visitor
`{pageurl}`	URL of the page that sent the visit
`{placementId}`	Placement ID of the site target
`{placementName}`	Placement name of the site target
`{randomvar}`	Random variable
`{resolution}`	Resolution of the visitor's device
`{siteName}`	Site name

DoublePimp.com

Token	Description
`{keywords}`	Bidded keyword
`{sid}`	Site ID
`{subid}`	Sub ID

Edomz.com

Server to Server (S2S) Postback URL Example: https://tracker.ero-advertising.com/tracking/conv.php?cid={clickid}

Token	Description
`[adid]`	Unique ID of the ad creative
`[campaignid]`	Unique ID of the campaign
`[country]`	Country name of the visitor
`[domainid]`	Domain ID
`[spaceid]`	Unique ID of the ad space
`[timestamp]`	The time the visitor was redirected
`[tracking]`	Unique ID of the click/impression

Ero-Advertising.com

Server to Server (S2S) Postback URL Example: http://main.exoclick.com/tag.php?goal=UNIQUEID&tag={clickid}

Token	Description
`{campaign_id}`	Unique ID of the campaign
`{category_id}`	Category ID
`{conversions_tracking}`	Unique ID of the click/impression
`{cost}`	Cost of the click/impression
`{country}`	Country code of the visitor
`{format}`	Format
`{site_id}`	ID of the site that displayed the ad
`{src_hostname}`	Name of the source domain
`{time}`	Timesamp of the visit
`{variation_id}`	Variation ID of the creative or landing page
`{zone_id}`	Zone ID of the ad

ExoClick.com

Token	Description
`{AdvertID}`	Ad identifer of your ad
`{Age}`	Age of the visitor
`{Angle}`	Angle of the ad
`{Country}`	Country of the visitor
`{Gender}`	Gender of the visitor

Facebook.com

Token	Description
`[browser_code]`	Browser
`[country]`	Country
`[os_code]`	OS (operating system)
`[pcode]`	Publisher website

GlobalAdMedia.com

Server to Server (S2S) Postback URL Example: http://pb.g2trk.com/pb/?api_key=UNIQUEID&clickid={clickid}

Token	Description
`{agent}`	Device user agent
`{campaign}`	Unique ID of the campaign
`{cc}`	Country code of visitor
`{city}`	Carrier region of visitor
`{clickid}`	Unique ID of the click/impression
`{country}`	Carrier country of visitor
`{crid}`	Creative ID
`{device_model}`	Device model
`{device_vendor}`	Device make
`{imp}`	Impression dimensions (width x height)
`{ip}`	IP address of visitor
`{isp}`	Carrier name of visitor
`{lat}`	GPS coordinates (latitude)
`{lon}`	GPS coordinates (longitude)
`{os_verion}`	Device operating system version
`{os}`	Device operating system
`{plid}`	Exchange placement ID
`{pln}`	Exchange placement time
`{referrer_domain}`	HTTP referrer domain (if applicable)
`{referrer}`	HTTP referrer URL (if applicable)
`{region}`	Carrier region of visitor
`{ua_hash}`	Device user agent SHA1 hash
`{uid_deviceid}`	User identier (DOES NOT INCLUDE TYPE prefix)
`{uid_type}`	User identier TYPE Prefix
`{uid}`	User identier (includes TYPE prefix)
`{xip}`	Proxied IP address of visitor
`{year}`	Device year of release

Go2Mobi.com

Server to Server (S2S) Postback URL Example: Here's what a correct conversion tracking tag should look like (except for the conversion ID and label, which will look different in your tag) <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 123456789; var google_conversion_language = "en"; var google_conversion_format = "2"; var google_conversion_color = "ffffff"; var google_conversion_label = "AAAAAAAAAAAAAAAAAAA"; var google_remarketing_only = false; /* ]]> */ </script> <script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"> /script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/123456789/ ?label=AAAAAAAAAAAAAAAAAAA&guid=ON&script=0"/> </div> </noscript>

Token	Description
`{adid}`	Unique ID of the ad
`{adposition}`	Ad position
`{campid}`	Campaign ID
`{creative}`	Ad creative
`{devicemodel}`	Device model (mobile or tablet)
`{device}`	Device type
`{ifcontent:display}`	Did the click come from display network
`{ifcontent:mobile}`	Did the click come from a mobile device
`{ifsearch:search}`	Did the click come from search
`{keyword}`	Bidded keyword
`{matchtype}`	Bidded keyword match type
`{network}`	Network type (search or display)
`{placement}`	Website placement for display network
`{target}`	Category placement for display network

Google AdWords

Token	Description
`{campid}`	Campaign ID
`{creaid}`	Creative ad ID

InMobi.com

Token	Description
`{dynamicCMP}`	Mobile campaign ID (mobile & pop under campaigns only)
`{dynamicCON}`	Connection type - wifi or carrier (mobile & pop under campaigns only)
`{dynamicDATE}`	Date of the transaction
`{dynamicDOS}`	Device operating system of the visitor (mobile & pop under campaigns only)
`{dynamicDTY}`	Device type of visitor (mobile & pop under campaigns only)
`{dynamicGEO}`	Country code of visitor
`{dynamicHOUR}`	Hour of the transaction
`{dynamicIMG}`	Campaign image number (not available for mobile & pop unders)
`{dynamicPUB}`	Publisher ID (mobile & pop under campaigns only)
`{dynamicSITE}`	Site ID of where the ad was displayed
`{dynamicZNE}`	AdZone ID of where the ad was displayed (not available for mobile & pop unders)

JuicyAds.com

Server to Server (S2S) Postback URL Example: http://ad.leadbolt.net/conv?track_id=UNIQUEID&clk_id={clickid}

Token	Description
`[AD_GROUP_ID]`	Unique ID of the ad group
`[AD_ID]`	Unique ID of the ad
`[CAMP_ID]`	Unique ID of the campaign
`[CAT_ID]`	Category ID
`[CLK_ID]`	Unique ID of the click/impression
`[DEVICE_AD_ID]`	Device advertising identifier (raw format only)
`[DEVICE_AD_ID_ANY]`	Device advertising identifier (raw and hashed formats)
`[DEVICE_AD_ID_MD5]`	Device advertising identifier (MD5 hashed format only)
`[DEVICE_AD_ID_SHA1]`	Device advertising identifier (SHA1 hashed format only)
`[DEVICE_ID]`	Device ID of the visitor
`[DEVICE_ID_ANY]`	Device identifier
`[DEVICE_ID_MD5]`	Device identifier (MD5 hashed format only)
`[DEVICE_ID_SHA1]`	Device identifier (SHA1 hashed format only)
`[PLATFORM]`	Platform ID of the visitor
`[PUB_ID]`	Publisher ID as a sub publisher
`[SECRET_KEY]`	Secret key
`[TRACK_ID]`	Track ID

LeadBolt.com

Token	Description
`%KEYWORD%`	Bidded keyword that sent the visitor

LeadImpact.com

Token	Description
`{ad_id}`	Ad ID of the ad that was served to the visitor. You can match this value with IDs in the AdCenter ad level reports to see which of your ads received the most clicks, impressions or conversions
`{banner}`	Ad ID of the ad that was served to the visitor
`{city}`	City or region name of the visitor
`{country}`	Two-letter country code (ISO 3166-2)
`{keyword_id}`	ID of your matched keyword
`{keyword}`	The matched bidded keyword
`{pubfeed}`	Primary ID of the query source
`{query}`	Visitor's search text (also known as the query term)
`{state}`	State or province values are available for AU, BR, CA, DE, ES, GB, IN, NL, SE, US locales
`{subid}`	- Secondary ID of the query source (often combined with {pubfeed}, e.g. {pubfeed}.{subid}, to determine full source)
`{zip}`	- Zip or postal code values are available for CA, DE, US locales

LookSmart.com

Server to Server (S2S) Postback URL Example: MGID supports flexible conversion tracking. Contact your account rep for complete documentation.

Token	Description
`{teaser_id}`	Ad ID of the click
`{widget_id}`	Publisher ID that sent the click

MGID.com

Token	Description
`{bannerid}`	The ID of the selected banner
`{bp.bid}`	Displays the bid price
`{bp.cpv}`	Displays the bid price / 1000
`{geo.city}`	Displays the name of the city
`{geo.continent_code}`	Displays the continent code
`{geo.continent}`	Displays the name of the continent
`{geo.country_code}`	Displays the country code
`{geo.country}`	Displays the country name
`{geo.isp}`	Displays the name of the Internet Service Provider (ISP)
`{geo.region_code}`	Displays the region code
`{geo.region}`	Displays the region name
`{random}`	10 character alpha-numeric random string value
`{timestamp}`	The decimal string based on the current timestamp
`{zoneid}`	The ID of the selected zone

MediaHub.com

Server to Server (S2S) Postback URL Example: <script src="http://www.mediatraffic.com/roi.php?iadv=UNIQUEID"></script>

Token	Description
`target_passthrough`	Bidded keyword

MediaTraffic.com

Server to Server (S2S) Postback URL Example: http://cvt.mydas.mobi/handleConversion?goalid={UNIQUEID}&urid={clickid}

Token	Description
`[:_jv_aaid:][:_jv_uaid:]`	Device ID of the visitor
`[:_jv_acid:]`	Ad creative
`[:_jv_apid:]`	Placement ID
`[:_jv_uip:]`	IP address of the visitor
`[:_jv_urid:]`	Unique ID of the click/impression
`{goalid}`	Goal ID

MillennialMedia.com

Server to Server (S2S) Postback URL Example: http://my.mobfox.com/conversion.track.php?account_id=UNIQUEID&click_id={clickid}

Token	Description
`MFOXADID`	Unique ID of the ad
`MFOXAGID`	Unique ID of the ad group
`MFOXCAID`	Unique ID of the campaign
`MFOXCLICKID`	Unique ID of the click/impression
`MFOXGAID`	Android Advertiser ID
`MFOXIFA`	iOS Advertiser ID
`MFOXPUBID`	Unique ID of the publisher
`MFOXTSTAMP`	Time stamp of the visitor ad click
`MFOXUDID`	Device ID of the visitor
`RANDOMNR`	Returns a random number (1-50000)

MobFox.com

Server to Server (S2S) Postback URL Example: http://cdn.mobicow.com/tracking/postback/UNIQUEID/{clickid}

Token	Description
`{MOBI_CARRIER}`	Mobile carrier of visitor
`{MOBI_COST}`	Impression cost
`{MOBI_DEVICE}`	Device model of visitor
`{MOBI_SITE}`	Site ID
`{MOBI_TRACKING_ID}`	Unique ID of the click/impression
`{MOBI_VENDOR}`	Device Vendor of visitor

MobiCow.com

Token	Description
`%COUNTRYCODE%`	Replace with a country code extracted from ad call
`%CPID%`	Replace with a unique ID of the ad
`%DEVICEHEIGHT%`	Replace with the device screen height
`%DEVICEWIDTH%`	Replace with the device screen width
`%DID%`	Replace with domain (site) ID where the ad impression occurred
`%DMA%`	Replace with dma (metro) code as entered in the ad call using parameter "dma"
`%ELINK%`	Replace with an encoded link for tracking the click back to the destination URL
`%HEIGHT%`	Replace with max image height based on UA passed in the ad call
`%LATITUDE%`	Replace with the latitude value of the user device (either passed in the ad call or auto detected by IP)
`%LINK%`	Replace with a link (wrap URL) for tracking the click back to the destination URL
`%LINK%?redir=`	Replace with a link (wrap URL) for tracking the click back to the destination URL while redirecting to the URL provided by the advertiser
`%LONGITUDE%`	Replace with the longitude value of the user device (either passed in the ad call or auto detected by IP)
`%PHONE_BRAND%`	Replace with the corresponding phone brand name from WURFL
`%PHONE_MODEL%`	Replace with the corresponding phone model name from WURFL
`%RANDOM%`	Replace with a random number
`%REFURL%`	Encoded URL of web page where the ad impression occured
`%REGIONCODE%`	Replace with a region code (a state code in case of US)
`%SID%`	Impression ID is passed through the landing page
`%TIMESTAMP%`	Replace with the Unix timestamp
`%TRACKURL%`	Replace with a link for tracking impressions
`%UID%`	Unique ID of the visitor
`%VAR_androidid%`	Android ID (if passed in by publisher)
`%VAR_idfa%`	IDFA iOS6+ identifierForAdvertising (if passed in by publisher)
`%VAR_macaddress%`	MAC Address (if passed in by publisher)
`%VAR_openudid%`	OpenUDID (if passed in by publisher)
`%VAR_secureudid%`	SecureUDID (if passed in by publisher)
`%WIDTH%`	Replace with max image width based on UA passed in the ad call
`%ZIP%`	Replace with zip code as entered in the ad call

Mojiva.com

Notes: MyLikes does not support conversion tracking.

Token	Description
`MLPUBID`	Publisher ID that sent the visitor

MyLikes.com

Token	Description
`{ad_id}`	The ad ID of the ad that generated the click
`{ad_title}`	The title of your advertisement
`{campaign_ID}`	The campaign ID of your campaign
`{campaign_name}`	The name you assigned to your campaign
`{device}`	The device of the individual who clicks your ad
`{widget_id}`	Identifies the widget ID that generated the click

NativeAds.com

Server to Server (S2S) Postback URL Example: http://www.yourdomain.com/article?utm_term={{origsrcid}}&utm_source={{ad_id}}

Token	Description
`{{ad_id}}`	ID of the ad
`{{ad_title}}`	Title of the ad
`{{doc_title}}`	Doc title
`{{origsrcid}}`	Publisher ID of the target site
`{{time_stamp}}`	Time stamp of the click

OutBrain.com

Notes: POF Ads is temporarily closed to registration for new advertisers.

Token	Description
`{age:}`	Age of the visitor
`{city:}`	City name of the visitor
`{clickid}`	Unique ID of the click
`{creativeid:}`	Creative banner ID
`{gender:}`	Gender of the visitor (male or female)
`{state:}`	State name of the visitor

POF.com

Notes: PlugRush does not support conversion tracking.

Token	Description
`{$ad_id}`	Unique ID of the ad
`{$ad_ref}`	Internal ad reference (PlugTraffic only)
`{$campaign_id}`	Unique ID of the campaign
`{$category}`	Category of the traffic source/website
`{$cc}`	Country code
`{$domain}`	Domain of the traffic source/website
`{$id}`	Unique ID of the traffic source/website
`{$mobile_os}`	Operating system of the visitor
`{$trafficsource}`	Type of traffic source (blog,tgp,tube, etc.)

PlugRush.com

Notes: PopAds does not support conversion tracking.

Token	Description
`[ADBLOCK]`	Set to 1 when visitor uses AdBlock or 0 otherwise
`[BID]`	Price of the impression
`[BROWSERID]`	ID of the visitor browser
`[BROWSERNAME]`	Name of the visitor browser
`[CAMPAIGNID]`	ID of the campaign
`[CAMPAIGNNAME]`	Campaign name
`[CATEGORYID]`	ID of the category website target
`[CATEGORYNAME]`	Category name of website target
`[COUNTRY]`	Country of the visitor
`[DEVICEID]`	ID of the visitor device
`[DEVICENAME]`	Device name of the visitor
`[FORMFACTORID]`	ID of the form factor
`[FORMFACTORNAME]`	Form factor name
`[IMPRESSIONID]`	Unique ID of the ad impression
`[ISPID]`	ID of the ISP of visitor
`[ISPNAME]`	Name of the ISP of visitor
`[OSID]`	Id of the operating system of visitor
`[OSNAME]`	Operating system of visitor
`[QUALITY]`	Quality score of the website which triggered the ad impression
`[SCREENRESOLUTION]`	Detected screen resolution of the visitor
`[WEBSITEID]`	ID of the website that triggered the ad

PopAds.net

Notes: PopCash does not support conversion tracking.

Token	Description
`%category%`	Category name (movies, streaming, etc.)
`%cc%`	Country code of the visitor
`%operatingsystem%`	Operating system of the visitor
`%siteid%`	Publisher site ID

PopCash.net

Notes: PopVertising does not support conversion tracking.

Token	Description
`-bid-`	Bid cost of the click/impression
`-browser-`	Browser of the visitor
`-catid-`	Category ID
`-catname-`	Category name
`-country-`	Country name of the visitor
`-device-`	Device type of the visitor
`-ispid-`	ISPID
`-ispn-`	ISPN
`-source-`	Source name
`_i_`	Unique ID of the source

PopVertising.com

Server to Server (S2S) Postback URL Example: PropellerAds provides server-to-server conversion tracking by request.

Token	Description
`{bannerid}`	Banner creative ID
`{campaignid}`	Campaign ID
`{zoneid}`	Zone placement ID

PropellerAds.com

Token	Description
`[-[BID]-]`	Referring bid
`[-[DOMAIN]-]`	Referring domain
`[-[MATCHED]-]`	Referring target

Rapsio.com

Token	Description
`clickid`	Used for S2S integration
`pubid`	Used to pass the publisher ID

ReachEffect.com

Server to Server (S2S) Postback URL Example: http://tracted.net/cp/?c={clickid}

Token	Description
`#CITY#`	City name
`#COUNTRY#`	ISO-3166 country code
`#COUNTRY_NAME#`	Country name
`#ISP#`	Internet service provider
`#POSTALCODE#`	Postal code
`#REGION#`	ISO-3166-2 region code
`#REGION_NAME#`	Region name
`#SOURCE#`	Partner site ID
`#SUBSOURCE#`	Partner sub site ID's

Redirect.com

Server to Server (S2S) Postback URL Example: http://rad.reporo.net/conversion?rcid={var1}

Token	Description
`{rcid}`	Appends the conversion tokens to be used for conversion tracking
`{repBannerid}`	Tracks the unique ad creative ID
`{repCampaignid}`	Tracks the unique campaign ID
`{repCpc}`	Tracks the unique bid ID
`{repRandom}`	Substitutes a randomly generated value associated with the click
`{repTimestamp}`	Substitutes a unix time value associated with the click
`{repUnique}`	Substitutes the unique clickcode value associated with the click
`{repZoneid}`	Tracks the unique zone ID

Reporo.com

Token	Description
`{adv_targets} or ><adv_targets>`	Targets
`{boost_id} or <boost_id>`	Boost ID
`{content_id} or <content_id>`	Content ID
`{widget_id} or <widget_id>`	Widget ID

RevContent.com

Notes: RevMob does not support conversion tracking.

Token	Description
`%{android_id}`	Android ID
`%{app_id}`	Publisher app ID
`%{campaign_id}`	Unique ID of the campaign
`%{idfa}`	IDFA
`%{mac_address}`	MAC address
`%{mobile_id}`	IMEI

RevMob (MAN)

Server to Server (S2S) Postback URL Example: http://clkpback3.com/adServe/ssapixel?subid={click-id}&price=

Token	Description
`@@CAMPAIGN-KEYWORD@@`	The keyword matched by your campaign targeting
`@@CLICK-ID@@`	Unique ID of the click/impression
`@@SOURCE@@`	Source ID of the the site that displayed your ad

SelfAdvertiser.com

Server to Server (S2S) Postback URL Example: http://clickserv2.sitescout.com/conv/UNIQUEID?pb={clickid}

Notes: SiteScout.com uses unique account ID's for conversion tracking. You need to replace the token "UNIQUEID" above with the one provided in your SiteScout account. All macros are currently case-sensitive!

Token	Description
`{adId}`	Unique ID of the ad
`{appType}`	App Type
`{app_id}`	App ID
`{campaignId}`	Unique ID of the campaign
`{carrier}`	Carrier of the visitor
`{contextualIds}`	Comma-separated list of contextual segment ID's
`{demographicIds}`	Comma-separated list of data segment ID's
`{device}`	Device of the visitor
`{did}`	SHA1 hashed device ID (IMEI when available, or else MEID or ESN)
`{domain}`	Domain name where ad was clicked
`{dpid}`	SHA1 hashed platform-specific ID
`{networkId}`	Unique ID of the exchange
`{pageURL}`	Page URL where ad was clicked
`{postbackId}`	Unique ID of the click/impression
`{siteId}`	Unique ID of the site
`{uid}`	Represents either {dpid} or {did}, in that order of priority

SiteScout.com

Server to Server (S2S) Postback URL Example: Example: http://t.splicky.com/transaction?p=5&clickid={clickid}

Token	Description
`(S_ADID)`	Unique ID of the ad
`(S_AD_NAME)`	Ad creative name
`(S_CAMPAIGN_NAME)`	Campaign name
`(S_CARRIER)`	Carrier of the visitor
`(S_CLICK_ID)`	Unique ID of the click/impression
`(S_DEVICE)`	Device model of the visitor
`(S_FORMAT)`	Ad creative format
`(S_OS)`	Operating system of the visitor
`(S_SOURCE)`	Source of the visitor (app or site)
`(S_TYPE)`	Source type (app or mobile web)
`(S_VENDOR)`	Device vendor of the visitor

Splicky.com

Server to Server (S2S) Postback URL Example: http://www.startappinstalls.com/trackinstall/selfservice?d={clickid}

Token	Description
`bid_cost`	Cost (CPC) of your bid
`bid_type`	Campaign payment model
`campaign_id`	Unique ID of the campaign
`creative_id`	Unique ID of the creative
`creative_name`	Creative name
`startapp_advertising_id`	Google advertising ID of the visitor
`startapp_app_id`	Unique ID of the app
`startapp_click_id_placeholder`	Unique ID of the click/impression
`startapp_connection_type`	Connection type
`startapp_country`	Country of the visitor
`startapp_device_brand`	Device brand of the visitor
`startapp_device_model`	Device model of the visitor
`startapp_device_type`	Device type (mobile or tablet) of the visitor
`startapp_isp_name`	ISP/Carrier of the visitor
`startapp_os_version`	Operating system version of the visitor
`startapp_pub_id`	Unique ID of the publisher app
`startapp_publisher_category`	Publisher category
`user_id`	Android ID or IDFA of the visitor

StartApp.com

Token	Description
`{campaign}`	Campaign ID from advertisers side
`{site}`	Website where the ad was displayed
`{thumbnail}`	Thumbnail ID of the creative
`{title}`	Title of the ad

Taboola.com

Server to Server (S2S) Postback URL Example: http://a.tapit.com/adconvert.php?xid={clickid}

Token	Description
`[adsize]`	Ad size of the ad
`[carrier]`	Carrier of the visitor
`[channel]`	Category
`[creative]`	Creative name
`[environment]`	Environment (app/wap)
`[phone_brand]`	Device brand of the visitor
`[phone_model]`	Device model of the visitor
`[platform]`	Operating system of the visitor
`[site]`	Site name
`[transaction_id]`	Unique ID of the click/impression
`[version]`	Operating system version of the visitor

TapIt.com

Notes: TONIC. does not support conversion tracking.

Token	Description
`[carrier]`	Carrier code of the visitor
`[country]`	Country code of the visitor
`[cpc]`	Cost per click (CPC)
`[match]`	Keywords or category match
`[browser]`	Detected browser
`[os]`	Detected operating system
`[device]`	User device
`[sourceid]`	Unique ID of a single domain or source

TONIC.

Notes: TrafficAvenue does not support conversion tracking.

Token	Description
`{clicid}`	Unique ID of the click
`{cost}`	Cost of the click
`{country}`	Country of the visitor
`{ip}`	IP address of the visitor
`{time}`	Current time (UNIX timestamp)
`{zone}`	Zone ID that generated the click

TrafficAvenue.net

Notes: TrafficFactory does not support conversion tracking.

Token	Description
`{banner.id}`	Banner ad ID
`{banner.name}`	Banner ad name
`{banner.size}`	Banner ad size (width x height)
`{campaign.id}`	Campaign ID
`{categories}`	Category target
`{target.bid}`	Bid for click/impression (cost)
`{target.name}`	Target name
`{time.stamp}`	Timestamp of visit
`{user.browser}`	Browser name of the visitor
`{user.country}`	Country of the visitor
`{user.os}`	Operating system of the visitor

TrafficFactory.biz

Server to Server (S2S) Postback URL Example: http://delivery.trafficforce.com/conv.php?click_id={clickid}

Token	Description
`{CLICK_ID}`	Unique ID of the click/impression
`{ad_id}`	Unique ID of the ad
`{campaign_id}`	Unique ID of the campaign
`{channel_id}`	Channel ID of where the ad is displayed
`{group_id}`	Group ID
`{keywords}`	Keywords list of what triggered the ad
`{site_id}`	Site ID of the site where ad is displayed
`{v_browser}`	Browser of the visitor
`{v_country}`	Country of the visitor
`{v_language}`	Language of the visitor
`{v_os}`	Operating system of the visitor

TrafficForce.com

Server to Server (S2S) Postback URL Example: http://ads.traffichunt.com/adx-dir-d/servlet/WebF_AdManager.AdActionManager?nid=3&txn_id={clickid}

Token	Description
`[adspace]`	Ad space location
`[banner]`	Banner ad
`[banner_size]`	Banner size
`[camp_id]`	Campaign ID
`[carrier]`	Device carrier of the visitor
`[country]`	Country of the visitor
`[site]`	Site ID
`[txn_id]`	Unique ID of the click/impression
`[user_os]`	Operating system of the visitor

TrafficHunt.com

Token	Description
`{AdID}`	Ad creative ID
`{BanID}`	Banner creative ID
`{BanName}`	Banner creative name
`{BidValue}`	Bid value
`{CampaignID}`	Campaign ID
`{Location}`	Location of the visitor
`{SiteName}`	Name of the site that triggered the ad
`{SpotName}`	Location of the ad spot

TrafficJunky.com

Notes: http://example.com/?some_param=1234567&tracking_param={click_id}&some_another_param=test

Token	Description
`{adspot_id}`	Ad spot ID
`{adspot_name}`	Ad spot name
`{browser_id}`	Browser ID
`{browser}`	Browser type of visitor
`{campaign_id}`	Campaign ID
`{campaign}`	Campaign name
`{carrier_id}`	Carrier ID
`{carrier}`	Сarrier of the visitor
`{category_id}`	Category ID
`{category}`	Categories detected
`{cost}`	CPM price, CPC price...
`{creative_id}`	Creative ID
`{device_type_id}`	Device type ID
`{device_type}`	Device type
`{ecpc}`	ECPC
`{format_id}`	Creative format ID
`{format}`	Creative format (width x height) for banners (315x300, 300x250, etc) and name for other, example: popunder, mobile popunder
`{geo}`	2-char country code
`{ip}`	Visitor IP address
`{keywords}`	Keywords collected
`{lang}`	2-char language code
`{os_id}`	Operating system ID
`{os}`	Operating system of the visitor
`{pricing_model}`	CPM, CPC, etc
`{referrer}`	Referrer
`{site_host}`	Site URL
`{site_id}`	Site ID

TrafficStars.com

Server to Server (S2S) Postback URL Example: https://tracking.trafficvance.com/?id=UNIQUEID&value={payout}&token={clickid}

Token	Description
`{bid}`	Bid Cost (CPC)
`{keyword}`	Bidded keyword
`{token}`	Unique ID of the click

TrafficVance.com

Token	Description
`%advertiserid%`	The ID belonging to the advertiser
`%asn%`	The ISP's ASN number (useful for targeting by ISP)
`%browser%`	The browser of the visitor
`%campaign_rate_cpm%`	The effective CPM for the campaign
`%campaign_rate_cpv%`	The effective CPV for the particular impression
`%campaignid%`	The ID belonging to the campaign
`%countrycode%`	The country code of the visitor
`%creativeid%`	The ID belonging to the advertisement
`%devicetype%`	The device type of the visitor
`%ipaddress%`	The IP address of the visitor
`%opsys%`	The operating system of the visitor
`%publisherid%`	Publisher ID
`%random%`	A random number (useful for broken sites which require cache busting)
`%subid%`	Sub ID (including any partner Sub IDs)
`%timestamp%`	A UNIX timestamp (number of seconds since January 1, 1970)
`%useragent%`	The raw user-agent string of the visitor

WWWPromoter.com

Token	Description
`{adId}`	Unique ID of the ad
`{advertiserId}`	Unique ID of the advertiser
`{browser}`	Browser of the visitor (as string)
`{cache_buster}`	Random generated numbers for a unique URL so the visitor's browser cache will not be referenced
`{campaignGroupId}`	Unique ID of the campaign group
`{campaignId}`	Campaign ID
`{cost}`	Bidded CPM cost
`{country}`	Country code of the visitor
`{height}`	Height of the ad (pixels)
`{os}`	Operating system of the visitor
`{pid}`	Placement ID (where the visitor came from)
`{region}`	Region code of the visitor
`{transactionId}`	Unique ID of the click/impression
`{width}`	Width of the ad (pixels)

WigetMedia.com

Token	Description
`{adid}`	Ad ID of your ad
`{age}`	Age of the visitor
`{interest}`	Interest group of the target
`{name}`	Name group

Yahoo Gemini

Server to Server (S2S) Postback URL Example: http://a.yesadsrv.com/cpxcenter/tracks2s.php?nid=4&ad=UNIQUEID&tz=POSTBACKTOKEN&cluid=[clickid]

Token	Description
`[cid]`	(Campaign ID) store and pass back the campaign ID when using uid instead of cluid
`[cluid]`	(Tracking ID) Meta replace URL. Should receive through landing URL, store and placed back. Sometimes used in systems as a sub ID
`[ref]`	(Referral url) stores the referral url from which lead to your ads
`[sid]`	(Publisher Network ID-Traffic Source ID) stores the publisher network ID with the traffic source ID of the creative
`[subid]`	(Publisher Network ID-Traffic Source ID-Sub Publisher ID) stores the publisher network ID, traffic source ID, sub publisher ID of the creative
`[uid]`	(Alternative tracking ID) Alternative of cluid. Should be used together with cid. It is shorter than cluid but cluid is still recommended
`[zone]`	(Publisher Network ID-Zone ID) stores the publisher network ID with the Zone ID of the creative

YesAdvertising.com

Server to Server (S2S) Postback URL Example: ZeroPark.com uses generated ID's for conversion tracking. Check the documentation on their site. Example ZeroPark postback URL: http://postback.zeroredirect1.com/zppostback/XXXXXX-XXXX-XXXX-XXXX-XXXXXX?cid={clickid}

Token	Description
`{campaign_id}`	Campaign ID
`{campaign_name}`	Campaign name
`{cid}`	Unique ID of the click/impression
`{geo}`	Country code of visitor
`{keyword}`	Bidded keyword
`{long_campaign_id}`	Sends UUID campaign ID
`{match}`	Sends the bidded keyword of the visit (keyword campaigns only)
`{target_url}`	Target URL (popup campaigns only)
`{target}`	Sends the target id
`{traffic_type}`	Traffic type (popup or doamin)
`{visitor_type}`	Visitor type (adult or non-adult)

ZeroPark.com

Ad Network Tracking Tokens

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