Server to Server (S2S) Postback URL Example: http://www.advconversion.com/ads-postback-conversiontrack/conversion/postBack.do?pbkey=UNIQUEID&pbsid={clickid}
Notes:
| Token | Description |
|---|---|
<<ADVPBTOKEN>>
|
Passes postback token |
<<AFFSUB>>
|
Unique ID of the publisher (includes sub-partners for optimization) |
<<ECPC>>
|
Cost per click/impression |
<<TERMS_HTML>>
|
Acutal searched keyword/phrase of visitor |
<<TERMS_HTML_KW>>
|
Bidded keyword |