Server to Server (S2S) Postback URL Example: Here's what a correct conversion tracking tag should look like (except for the conversion ID and label, which will look different in your tag) <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 123456789; var google_conversion_language = "en"; var google_conversion_format = "2"; var google_conversion_color = "ffffff"; var google_conversion_label = "AAAAAAAAAAAAAAAAAAA"; var google_remarketing_only = false; /* ]]> */ </script> <script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"> /script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/123456789/ ?label=AAAAAAAAAAAAAAAAAAA&guid=ON&script=0"/> </div> </noscript>
| Token | Description |
|---|---|
{adid}
|
Unique ID of the ad |
{adposition}
|
Ad position |
{campid}
|
Campaign ID |
{creative}
|
Ad creative |
{devicemodel}
|
Device model (mobile or tablet) |
{device}
|
Device type |
{ifcontent:display}
|
Did the click come from display network |
{ifcontent:mobile}
|
Did the click come from a mobile device |
{ifsearch:search}
|
Did the click come from search |
{keyword}
|
Bidded keyword |
{matchtype}
|
Bidded keyword match type |
{network}
|
Network type (search or display) |
{placement}
|
Website placement for display network |
{target}
|
Category placement for display network |