Server to Server (S2S) Postback URL Example: http://mdsp.avazutracking.net/tracking/s2s.php?subid={clickid}
Notes:
| Token | Description |
|---|---|
{ad_size}
|
Width and height of the ad |
{appstore_url}
|
App store URL for an installed app |
{bundle_id}
|
Application bundle or package name - intended to be a unique ID across exchanges |
{campaign_id}
|
Unique ID for the campaign |
{campaign_name}
|
Name of the campaign |
{carrier}
|
Carrier name |
{category}
|
IAB category of site or app |
{country}
|
Country of visitor |
{creative_id}
|
Unique ID for the creative |
{datetime}
|
Date and time of RTB auction |
{device_model}
|
Model of the device |
{device_vendor}
|
Device vendor |
{exchange}
|
Name of RTB exchange |
{gps}
|
GPS coordinates |
{ip}
|
IP address of visitor |
{md5_did}
|
MD5 hashed device ID (e.g. IMEI, MEID, or ESN) |
{md5_dpid}
|
MD5 hashed platform-specific ID (e.g. Android ID or UDID for iOS) |
{media}
|
App or site |
{os_version}
|
Device operating system version |
{os}
|
Device operating system |
{publisher_id}
|
ID of the publisher (seller) |
{publisher_name}
|
Name of the publisher |
{sha1_did}
|
SHA1 hashed device ID (e.g. IMEI, MEID, or ESN) |
{sha1_dpid}
|
SHA1 hashed platform-specific ID (e.g. Android ID or UDID for iOS) |
{site_url}
|
Domain of the site |
{source_id}
|
ID of the site or app that the ad is being served on |
{source_name}
|
Name for the site or app the ad is served on |
{subid}
|
Unique ID of the click/impression |
{timestamp}
|
UNIX timestamp of RTB auction |
{ua}
|
Device user agent |