Server to Server (S2S) Postback URL Example: Bing Ads uses Universal Event Tracking (UET). Please read their support documentation.
Notes:
| Token | Description |
|---|---|
{AdGroupId}
|
Adgroup ID that triggered the ad |
{AdId}
|
Ad ID of the displayed ad |
{BidMatchType}
|
Match type of the bid (<code>e=bidded exact</code> <code>p=bidded phrase</code> <code>b=bidded broad</code> <code>c=bidded content</code>) |
{CampaignId}
|
Campaign ID that triggered the ad |
{Device}
|
Device type of where the click came from <code>m=mobile</code> <code>t=tablet device</code> <code>c=desktop or laptop computer</code>) |
{IfContent:string}
|
The string text (that you define) to the right of the colon if the ad is displayed on the content network |
{IfMobile:string}
|
The string text (that you define) to the right of the colon if the ad is displayed on a mobile device |
{IfNative:string}
|
The string text (that you define) to the right of the colon will be substituted into the URL if the ad is displayed as a native ad |
{IfSearch:string}
|
The string text (that you define) to the right of the colon if the ad is displayed on the search network |
{MatchType}
|
Match type that triggered the ad (<code>e=exact</code> <code>p=phrase</code> <code>b=broad</code> <code>c=content</code>) |
{OrderItemId}
|
Keyword ID that triggered the display of the ad |
{ProductId}
|
ID of the product that triggered the ad (Bing merchant center for product ads only) |
{QueryString}
|
Search query text that the visitor entered |
{TargetId}
|
Target ID of the keyword ("kwd") or remarketing list ("aud") that triggered the ad |