%COUNTRYCODE%
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Replace with a country code extracted from ad call
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%CPID%
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Replace with a unique ID of the ad
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%DEVICEHEIGHT%
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Replace with the device screen height
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%DEVICEWIDTH%
|
Replace with the device screen width
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%DID%
|
Replace with domain (site) ID where the ad impression occurred
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%DMA%
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Replace with dma (metro) code as entered in the ad call using parameter "dma"
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%ELINK%
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Replace with an encoded link for tracking the click back to the destination URL
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%HEIGHT%
|
Replace with max image height based on UA passed in the ad call
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%LATITUDE%
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Replace with the latitude value of the user device (either passed in the ad call or auto detected by IP)
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%LINK%
|
Replace with a link (wrap URL) for tracking the click back to the destination URL
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%LINK%?redir=
|
Replace with a link (wrap URL) for tracking the click back to the destination URL while redirecting to the URL provided by the advertiser
|
%LONGITUDE%
|
Replace with the longitude value of the user device (either passed in the ad call or auto detected by IP)
|
%PHONE_BRAND%
|
Replace with the corresponding phone brand name from WURFL
|
%PHONE_MODEL%
|
Replace with the corresponding phone model name from WURFL
|
%RANDOM%
|
Replace with a random number
|
%REFURL%
|
Encoded URL of web page where the ad impression occured
|
%REGIONCODE%
|
Replace with a region code (a state code in case of US)
|
%SID%
|
Impression ID is passed through the landing page
|
%TIMESTAMP%
|
Replace with the Unix timestamp
|
%TRACKURL%
|
Replace with a link for tracking impressions
|
%UID%
|
Unique ID of the visitor
|
%VAR_androidid%
|
Android ID (if passed in by publisher)
|
%VAR_idfa%
|
IDFA iOS6+ identifierForAdvertising (if passed in by publisher)
|
%VAR_macaddress%
|
MAC Address (if passed in by publisher)
|
%VAR_openudid%
|
OpenUDID (if passed in by publisher)
|
%VAR_secureudid%
|
SecureUDID (if passed in by publisher)
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%WIDTH%
|
Replace with max image width based on UA passed in the ad call
|
%ZIP%
|
Replace with zip code as entered in the ad call
|